UX/UI Cases
UX/UI & Graphic Designer
Empire State - Landing website
Empire State Building:
The icon of New York
The project consists of designing a responsive website, which includes a desktop and mobile version. The main objective of this website is to disseminate the work of Rafael Guastavino.
Empire State - Landing website
Empire State Building:
The icon of New York
The project consists of designing a responsive website, which includes a desktop and mobile version. The main objective of this website is to disseminate the work of Rafael Guastavino.
Empire State - Landing website
Empire State Building:
The icon of New York
The project consists of designing a responsive website, which includes a desktop and mobile version. The main objective of this website is to disseminate the work of Rafael Guastavino.
Empire State - Landing website
Empire State Building:
The icon of New York
The project consists of designing a responsive website, which includes a desktop and mobile version. The main objective of this website is to disseminate the work of Rafael Guastavino.
Empire State - Landing website
Empire State Building:
The icon of New York
The project consists of designing a responsive website, which includes a desktop and mobile version. The main objective of this website is to disseminate the work of Rafael Guastavino.
Design Thinking
process
01
Empathize
Desktop Research | Moodboard
02
Define
User Persona | Style Tile
03
Prototype
Low Fi | Mid Fi | Hi Fi | Design System Interactions
Design Thinking
process
01
Empathize
Desktop Research | Moodboard
02
Define
User Persona | Style Tile
03
Prototype
Low Fi | Mid Fi | Hi Fi | Design System Interactions
Design Thinking
process
01
Empathize
Desktop Research | Moodboard
02
Define
User Persona | Style Tile
03
Prototype
Low Fi | Mid Fi | Hi Fi | Design System Interactions
Design Thinking
process
01
Empathize
Desktop Research | Moodboard
02
Define
User Persona | Style Tile
03
Prototype
Low Fi | Mid Fi | Hi Fi | Design System Interactions
Design Thinking
process
01
Empathize
Desktop Research | Interviews | Survey Canvas | Surveys | Competitive Analisys | Visual Competitive | Moodboard
02
Define
User Persona | Style Tile
03
Prototype
Low Fi | Mid Fi | Hi Fi | Design System Interactions
Prototype - Empire State
UX/UI & Graphic Designer
Prototype
The entire website design has been created in Figma and animated in After Effects due to the complexity of the animations included in the project.
Prototype
Not just timeless and memorable, but usable in todays digital world.
By using my expertise as a digital designer, I make sure that a visual identity can be used throughout all digital touchpoints in an accessible and user-friendly way.
Prototype
The entire website design has been created in Figma and animated in After Effects due to the complexity of the animations included in the project.
Prototype
The entire website design has been created in Figma and animated in After Effects due to the complexity of the animations included in the project.
Prototype
The entire website design has been created in Figma and animated in After Effects due to the complexity of the animations included in the project.
Fonts in use - Empire State
UX/UI & Graphic Designer
Fonts in use
01
Typography
Two clearly differentiated typographic styles are extracted from the moodboard. Firstly, the Alfa Slab One typeface has been selected, in Egyptian or slab style, to be used in headlines. Secondly, the Albert Sans sans serif typeface family has been chosen, which is used for paragraphs, making it easier to read on screen.
02
Colors
The three colours selected for the design have been taken from the moodboard. Terracotta, black and grey.
03
Layout
The layout, both desktop and mobile, has been built on a base of 8 px growing proportionally in multiplies of 8.
Fonts in use
01
Typography
Two clearly differentiated typographic styles are extracted from the moodboard. Firstly, the Alfa Slab One typeface has been selected, in Egyptian or slab style, to be used in headlines. Secondly, the Albert Sans sans serif typeface family has been chosen, which is used for paragraphs, making it easier to read on screen.
02
Colors
The three colours selected for the design have been taken from the moodboard. Terracotta, black and grey.
03
Layout
The layout, both desktop and mobile, has been built on a base of 8 px growing proportionally in multiplies of 8.
Fonts in use
01
Typography
Two clearly differentiated typographic styles are extracted from the moodboard. Firstly, the Alfa Slab One typeface has been selected, in Egyptian or slab style, to be used in headlines. Secondly, the Albert Sans sans serif typeface family has been chosen, which is used for paragraphs, making it easier to read on screen.
02
Colors
The three colours selected for the design have been taken from the moodboard. Terracotta, black and grey.
03
Layout
The layout, both desktop and mobile, has been built on a base of 8 px growing proportionally in multiplies of 8.
Fonts in use
01
Typography
Two clearly differentiated typographic styles are extracted from the moodboard. Firstly, the Alfa Slab One typeface has been selected, in Egyptian or slab style, to be used in headlines. Secondly, the Albert Sans sans serif typeface family has been chosen, which is used for paragraphs, making it easier to read on screen.
02
Colors
The three colours selected for the design have been taken from the moodboard. Terracotta, black and grey.
03
Layout
The layout, both desktop and mobile, has been built on a base of 8 px growing proportionally in multiplies of 8.
Fonts in use
01
Typography
Two clearly differentiated typographic styles are extracted from the moodboard. Firstly, the Alfa Slab One typeface has been selected, in Egyptian or slab style, to be used in headlines. Secondly, the Albert Sans sans serif typeface family has been chosen, which is used for paragraphs, making it easier to read on screen.
02
Colors
The three colours selected for the design have been taken from the moodboard. Terracotta, black and grey.
03
Layout
The layout, both desktop and mobile, has been built on a base of 8 px growing proportionally in multiplies of 8.
Desktop Layout - Empire State
UX/UI & Graphic Designer
Desktop Layout
The project is built in an attempt to imitate the constructive method of the Catalan vault. The elements that make up the design fit together, giving rise to a well-established layout that is capable of evoking the architecture itself.
Desktop Layout
Not just timeless and memorable, but usable in todays digital world.
By using my expertise as a digital designer, I make sure that a visual identity can be used throughout all digital touchpoints in an accessible and user-friendly way.
Desktop Layout
The project is built in an attempt to imitate the constructive method of the Catalan vault. The elements that make up the design fit together, giving rise to a well-established layout that is capable of evoking the architecture itself.
Desktop Layout
The project is built in an attempt to imitate the constructive method of the Catalan vault. The elements that make up the design fit together, giving rise to a well-established layout that is capable of evoking the architecture itself.
Desktop Layout
The project is built in an attempt to imitate the constructive method of the Catalan vault. The elements that make up the design fit together, giving rise to a well-established layout that is capable of evoking the architecture itself.
Color Palette - Empire State
UX/UI & Graphic Designer
Color Palette
As a further development of the project, a mobile version has been created. In this version, all the elements have been adjusted and relocated to adapt them to this format.
Color Palette
Not just timeless and memorable, but usable in todays digital world.
By using my expertise as a digital designer, I make sure that a visual identity can be used throughout all digital touchpoints in an accessible and user-friendly way.
Color Palette
As a further development of the project, a mobile version has been created. In this version, all the elements have been adjusted and relocated to adapt them to this format.
Color Palette
As a further development of the project, a mobile version has been created. In this version, all the elements have been adjusted and relocated to adapt them to this format.
Color Palette
As a further development of the project, a mobile version has been created. In this version, all the elements have been adjusted and relocated to adapt them to this format.
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UX/UI & Graphic Designer
Jacobo García Peñalver
UX/UI & Graphic Designer
