UX/UI Cases
UX/UI & Graphic Designer
Game Over - Marketplace
Game over:
Retrogame market
Game Over is a retro video game market place to buy and sell old games for retro consoles. It offers a product rating and grading system, marketplace rating, advanced categorisation for product search and a wide selection of retro console games.
Game Over - Marketplace
Game over:
Retrogame market
Game Over is a retro video game market place to buy and sell old games for retro consoles. It offers a product rating and grading system, marketplace rating, advanced categorisation for product search and a wide selection of retro console games.
Game Over - Marketplace
Game over:
Retrogame market
Game Over is a retro video game market place to buy and sell old games for retro consoles. It offers a product rating and grading system, marketplace rating, advanced categorisation for product search and a wide selection of retro console games.
Game Over - Marketplace
Game over:
Retrogame market
Game Over is a retro video game market place to buy and sell old games for retro consoles. It offers a product rating and grading system, marketplace rating, advanced categorisation for product search and a wide selection of retro console games.
Game Over - Marketplace
Game over:
Retrogame market
Game Over is a retro video game market place to buy and sell old games for retro consoles. It offers a product rating and grading system, marketplace rating, advanced categorisation for product search and a wide selection of retro console games.
Design Thinking Process - Game Over
UX/UI & Graphic Designer
Design Thinking
Process
01
Empathize
Desktop Research | Interviews | Survey Canvas | Surveys
Competitive Analisys | Visual Competitive | Moodboard
02
Define
Affinity Diagram | User Persona | Empathy Map
User Journey | Problem Statement | Style Tile
03
Ideate
Hypothesis Statement | How Might We? | Moscow
04
Prototype
Site Map | Card Sorting | User Flow | Low Fi | Concept Testing | Mid Fi | Usability Testing | Hi Fi | Design System Interactions
Design Thinking
Process
01
Empathize
Desktop Research | Interviews | Survey Canvas | Surveys
Competitive Analisys | Visual Competitive | Moodboard
02
Define
Affinity Diagram | User Persona | Empathy Map
User Journey | Problem Statement | Style Tile
03
Ideate
Hypothesis Statement | How Might We? | Moscow
04
Prototype
Site Map | Card Sorting | User Flow | Low Fi | Concept Testing | Mid Fi | Usability Testing | Hi Fi | Design System Interactions
Design Thinking
Process
01
Empathize
Desktop Research | Interviews | Survey Canvas | Surveys
Competitive Analisys | Visual Competitive | Moodboard
02
Define
Affinity Diagram | User Persona | Empathy Map
User Journey | Problem Statement | Style Tile
03
Ideate
Hypothesis Statement | How Might We? | Moscow
04
Prototype
Site Map | Card Sorting | User Flow | Low Fi | Concept Testing | Mid Fi | Usability Testing | Hi Fi | Design System Interactions
Design Thinking
Process
01
Empathize
Desktop Research | Interviews | Survey Canvas | Surveys
Competitive Analisys | Visual Competitive | Moodboard
02
Define
Affinity Diagram | User Persona | Empathy Map
User Journey | Problem Statement | Style Tile
03
Ideate
Hypothesis Statement | How Might We? | Moscow
04
Prototype
Site Map | Card Sorting | User Flow | Low Fi | Concept Testing | Mid Fi | Usability Testing | Hi Fi | Design System Interactions
Design Thinking
Process
01
Empathize
Desktop Research | Interviews | Survey Canvas | Surveys | Competitive Analisys | Visual Competitive | Moodboard
02
Define
Affinity Diagram | User Persona | Empathy Map
User Journey | Problem Statement | Style Tile
03
Ideate
Hypothesis Statement | How Might We? | Moscow
04
Prototype
Site Map | Card Sorting | User Flow | Low Fi | Concept Testing | Mid Fi | Usability Testing | Hi Fi | Design System Interactions
Prototype - Game Over
UX/UI & Graphic Designer
Prototype
01
Purchase Flow
In this prototype we show you two of the main flows that you can find in the app. In the first one, we can see the purchase flow, in which we can see the complete filtering process to perform an advanced search and make a successful purchase.
02
Scanning Flow
In the second one, we can see the scanning flow, which allows the possibility of scanning any title with the mobile camera to check the market value of the video game.
Prototype
01
Purchase Flow
In this prototype we show you two of the main flows that you can find in the app. In the first one, we can see the purchase flow, in which we can see the complete filtering process to perform an advanced search and make a successful purchase.
02
Scanning Flow
In the second one, we can see the scanning flow, which allows the possibility of scanning any title with the mobile camera to check the market value of the video game.
Prototype
01
Purchase Flow
In this prototype we show you two of the main flows that you can find in the app. In the first one, we can see the purchase flow, in which we can see the complete filtering process to perform an advanced search and make a successful purchase.
02
Scanning Flow
In the second one, we can see the scanning flow, which allows the possibility of scanning any title with the mobile camera to check the market value of the video game.
Prototype
01
Purchase Flow
In this prototype we show you two of the main flows that you can find in the app. In the first one, we can see the purchase flow, in which we can see the complete filtering process to perform an advanced search and make a successful purchase.
02
Scanning Flow
In the second one, we can see the scanning flow, which allows the possibility of scanning any title with the mobile camera to check the market value of the video game.
Prototype
01
Purchase Flow
In this prototype we show you two of the main flows that you can find in the app. In the first one, we can see the purchase flow, in which we can see the complete filtering process to perform an advanced search and make a successful purchase.
02
Scanning Flow
In the second one, we can see the scanning flow, which allows the possibility of scanning any title with the mobile camera to check the market value of the video game.
Graphic Construction - Game Over
UX/UI & Graphic Designer
Graphic Construction
01
Synthwave aesthetic
A world of neon and magenta aesthetics, 8-bit consoles and eighties synthesizers, seeking to evoke the characteristics of this era.
02
Space Grotesk
It has opted for Space Grotesk, which preserves characteristic details monospace (used in old computers) optimized for improve readability.
03
Color palette
Continuing with the Synth aesthetic, a range of purple, red and blue colors has been chosen. They are used in a way that respects the accessibility of the user.
04
Lettering logo
As a corporate image, a lettering type logo has been built based on graphic references from retro video games. This logo aims to convey energy, dynamism and strength.
Graphic Construction
01
Synthwave aesthetic
A world of neon and magenta aesthetics, 8-bit consoles and eighties synthesizers, seeking to evoke the characteristics of this era.
02
Space Grotesk
It has opted for Space Grotesk, which preserves characteristic details monospace (used in old computers) optimized for improve readability.
03
Color palette
Continuing with the Synth aesthetic, a range of purple, red and blue colors has been chosen. They are used in a way that respects the accessibility of the user.
04
Lettering logo
As a corporate image, a lettering type logo has been built based on graphic references from retro video games. This logo aims to convey energy, dynamism and strength.
Graphic Construction
01
Synthwave aesthetic
A world of neon and magenta aesthetics, 8-bit consoles and eighties synthesizers, seeking to evoke the characteristics of this era.
02
Space Grotesk
It has opted for Space Grotesk, which preserves characteristic details monospace (used in old computers) optimized for improve readability.
03
Color palette
Continuing with the Synth aesthetic, a range of purple, red and blue colors has been chosen. They are used in a way that respects the accessibility of the user.
04
Lettering logo
As a corporate image, a lettering type logo has been built based on graphic references from retro video games. This logo aims to convey energy, dynamism and strength.
Graphic construction
01
Synthwave aesthetic
A world of neon and magenta aesthetics, 8-bit consoles and eighties synthesizers, seeking to evoke the characteristics of this era.
02
Space Grotesk
It has opted for Space Grotesk, which preserves characteristic details monospace (used in old computers) optimized for improve readability.
03
Color palette
Continuing with the Synth aesthetic, a range of purple, red and blue colors has been chosen. They are used in a way that respects the accessibility of the user.
04
Lettering logo
As a corporate image, a lettering type logo has been built based on graphic references from retro video games. This logo aims to convey energy, dynamism and strength.
Graphic construction
01
Synthwave aesthetic
A world of neon and magenta aesthetics, 8-bit consoles and eighties synthesizers, seeking to evoke the characteristics of this era.
02
Space Grotesk
It has opted for Space Grotesk, which preserves characteristic details monospace (used in old computers) optimized for improve readability.
03
Color palette
Continuing with the Synth aesthetic, a range of purple, red and blue colors has been chosen. They are used in a way that respects the accessibility of the user.
04
Lettering logo
As a corporate image, a lettering type logo has been built based on graphic references from retro video games. This logo aims to convey energy, dynamism and strength.
Videogames Generations - Game Over
UX/UI & Graphic Designer
Videogames generations
Each generation of video games has had an impact on people of different ages, from children and teenagers in the first generation to young adults in the fourth and fifth generation. Each generation has introduced improvements in technology and design, attracting increasingly broader and diverse audiences and having a significant impact on popular culture.
Videogames generations
Each generation of video games has had an impact on people of different ages, from children and teenagers in the first generation to young adults in the fourth and fifth generation. Each generation has introduced improvements in technology and design, attracting increasingly broader and diverse audiences and having a significant impact on popular culture.
Videogames generations
Each generation of video games has had an impact on people of different ages, from children and teenagers in the first generation to young adults in the fourth and fifth generation. Each generation has introduced improvements in technology and design, attracting increasingly broader and diverse audiences and having a significant impact on popular culture.
Videogames generations
Each generation of video games has had an impact on people of different ages, from children and teenagers in the first generation to young adults in the fourth and fifth generation. Each generation has introduced improvements in technology and design, attracting increasingly broader and diverse audiences and having a significant impact on popular culture.
Videogames generations
Each generation of video games has had an impact on people of different ages, from children and teenagers in the first generation to young adults in the fourth and fifth generation. Each generation has introduced improvements in technology and design, attracting increasingly broader and diverse audiences and having a significant impact on popular culture.
UX Research - Game Over
UX/UI & Graphic Designer
Pain points
Pain points
Pain points
Pain points
In the research and development of the project we needed to be clear about who our user was, how they behaved, and what pain points they encountered in buying and selling video games.
In the research and development of the project we needed to be clear about who our user was, how they behaved, and what pain points they encountered in buying and selling video games.
In the research and development of the project we needed to be clear about who our user was, how they behaved, and what pain points they encountered in buying and selling video games.
In the research and development of the project we needed to be clear about who our user was, how they behaved, and what pain points they encountered in buying and selling video games.
A large majority of users agreed that the main pain points were not knowing the real price of the product, poor categorisation, poor description and poor grading.
User needs
User needs
User needs
User needs
As a result of the information extracted from the interviews and surveys, we also had the opportunity to find out the needs most demanded by the users.
As a result of the information extracted from the interviews and surveys, we also had the opportunity to find out the needs most demanded by the users.
As a result of the information extracted from the interviews and surveys, we also had the opportunity to find out the needs most demanded by the users.
As a result of the information extracted from the interviews and surveys, we also had the opportunity to find out the needs most demanded by the users.
Users demand as general aspects, the possibility of scanning games to know their market value, a good categorisation to speed up searches, an exhaustive description of the product and an accurate grading of the real conditions of the product.
Affinity Diagram - Game Over
UX/UI & Graphic Designer
Affinity Diagram
In order to organise and categorise the opinions and user comments that were extracted from the interviews and surveys, an Affinity Diagram was made. Several patterns and trends in the comments were identified and this helped to better understand the needs and wants of the users.
Affinity Diagram
In order to organise and categorise the opinions and user comments that were extracted from the interviews and surveys, an Affinity Diagram was made. Several patterns and trends in the comments were identified and this helped to better understand the needs and wants of the users.
Affinity Diagram
In order to organise and categorise the opinions and user comments that were extracted from the interviews and surveys, an Affinity Diagram was made. Several patterns and trends in the comments were identified and this helped to better understand the needs and wants of the users.
Affinity Diagram
In order to organise and categorise the opinions and user comments that were extracted from the interviews and surveys, an Affinity Diagram was made. Several patterns and trends in the comments were identified and this helped to better understand the needs and wants of the users.
Affinity Diagram
In order to organise and categorise the opinions and user comments that were extracted from the interviews and surveys, an Affinity Diagram was made. Several patterns and trends in the comments were identified and this helped to better understand the needs and wants of the users.
User Persona - Game Over
UX/UI & Graphic Designer
User Persona
User Persona
User Persona
User Persona
A User Persona was then created to help us define and understand our users, focusing on their needs, wants and behaviours.
A User Persona was then created to help us define and understand our users, focusing on their needs, wants and behaviours.
A User Persona was then created to help us define and understand our users, focusing on their needs, wants and behaviours.
A User Persona was then created to help us define and understand our users, focusing on their needs, wants and behaviours.
Our User Persona, Michael Collins tells us that the worst thing about buying retro video games is the inability to know how to value the price of a title, sometimes the information provided by the seller is scarce and the categorisation that the Apps make about the games are very limited.
User Journey - Game Over
UX/UI & Graphic Designer
User Journey
By analysing Michael's use of a competitor's App, we set up his User Journey and located the friction points that would appear in the process of buying a video game.
User Journey
By analysing Michael's use of a competitor's App, we set up his User Journey and located the friction points that would appear in the process of buying a video game.
User Journey
By analysing Michael's use of a competitor's App, we set up his User Journey and located the friction points that would appear in the process of buying a video game.
User Journey
By analysing Michael's use of a competitor's App, we set up his User Journey and located the friction points that would appear in the process of buying a video game.
User Journey
By analysing Michael's use of a competitor's App, we set up his User Journey and located the friction points that would appear in the process of buying a video game.
Problem and Hypothesis Statement - Game Over
Problem and Hypothesis Statement
UX/UI & Graphic Designer
Problem and Hypothesis Statement
Problem and Hypothesis Statement
Problem and Hypothesis Statement
Problem and Hypothesis Statement
Establishing a clear problem allowed the focus to be on the real needs of the users and ensures that the product meets these needs. With these problems identified, a hypothesis was formulated, allowing potential solutions to be tested and evaluated to determine whether they effectively solve the identified problem.
Establishing a clear problem allowed the focus to be on the real needs of the users and ensures that the product meets these needs. With these problems identified, a hypothesis was formulated, allowing potential solutions to be tested and evaluated to determine whether they effectively solve the identified problem.
Establishing a clear problem allowed the focus to be on the real needs of the users and ensures that the product meets these needs. With these problems identified, a hypothesis was formulated, allowing potential solutions to be tested and evaluated to determine whether they effectively solve the identified problem.
Establishing a clear problem allowed the focus to be on the real needs of the users and ensures that the product meets these needs. With these problems identified, a hypothesis was formulated, allowing potential solutions to be tested and evaluated to determine whether they effectively solve the identified problem.
Both the problem and the hypothesis are based on previous research and data provided by users, as this helps to ensure that a real and relevant problem is being addressed.
How Might We? - Game Over
UX/UI & Graphic Designer
How Might We?
How Might We?
How Might We?
How Might We?
This technique has helped to formulate open-ended and inspiring questions that guide the generation of ideas and solutions. The formulation of questions helped to focus the problem, to solve and to explore different perspectives and potential solutions.
This technique has helped to formulate open-ended and inspiring questions that guide the generation of ideas and solutions. The formulation of questions helped to focus the problem, to solve and to explore different perspectives and potential solutions.
This technique has helped to formulate open-ended and inspiring questions that guide the generation of ideas and solutions. The formulation of questions helped to focus the problem, to solve and to explore different perspectives and potential solutions.
This technique has helped to formulate open-ended and inspiring questions that guide the generation of ideas and solutions. The formulation of questions helped to focus the problem, to solve and to explore different perspectives and potential solutions.
Thanks to this process, it has been possible to define and propose a series of solutions to the main problems that users have been commenting on. These solutions have to be prioritised in terms of importance and development cost.
MoSCoW Prioritisation - Game Over
UX/UI & Graphic Designer
MoSCoW Prioritisation
MoSCoW Prioritisation
MoSCoW Prioritisation
MoSCoW Prioritisation
We then moved on to prioritising functionalities using the moscow prioritisation method whereby we classified tasks and features into four categories to help prioritise and focus on the most important ones.
We then moved on to prioritising functionalities using the moscow prioritisation method whereby we classified tasks and features into four categories to help prioritise and focus on the most important ones.
We then moved on to prioritising functionalities using the moscow prioritisation method whereby we classified tasks and features into four categories to help prioritise and focus on the most important ones.
We then moved on to prioritising functionalities using the moscow prioritisation method whereby we classified tasks and features into four categories to help prioritise and focus on the most important ones.
As we can see, in this way we were able to maximise the impact of the product and make decisions on the implementation of its functionalities and focus on the most important ones.
Competitive Analisys - Game Over
UX/UI & Graphic Designer
Competitive Analisys
In order to establish a comparison with competitor products and thus identify strengths, weaknesses and opportunities for improvement and inform the design strategy, a competitive analysis is conducted.
Competitive Analisys
In order to establish a comparison with competitor products and thus identify strengths, weaknesses and opportunities for improvement and inform the design strategy, a competitive analysis is conducted.
Competitive Analisys
In order to establish a comparison with competitor products and thus identify strengths, weaknesses and opportunities for improvement and inform the design strategy, a competitive analysis is conducted.
Competitive Analisys
In order to establish a comparison with competitor products and thus identify strengths, weaknesses and opportunities for improvement and inform the design strategy, a competitive analysis is conducted.
Competitive Analisys
In order to establish a comparison with competitor products and thus identify strengths, weaknesses and opportunities for improvement and inform the design strategy, a competitive analysis is conducted.
User Flow - Game Over
UX/UI & Graphic Designer
User Flow
Not just timeless and memorable, but usable in todays digital world. By using my expertise as a digital designer, I make sure that a visual identity can be used throughout all digital touchpoints in an accessible and user-friendly way.
User Flow
Not just timeless and memorable, but usable in todays digital world. By using my expertise as a digital designer, I make sure that a visual identity can be used throughout all digital touchpoints in an accessible and user-friendly way.
User Flow
Not just timeless and memorable, but usable in todays digital world.
By using my expertise as a digital designer, I make sure that a visual identity can be used throughout all digital touchpoints in an accessible and user-friendly way.
User Flow
Not just timeless and memorable, but usable in todays digital world. By using my expertise as a digital designer, I make sure that a visual identity can be used throughout all digital touchpoints in an accessible and user-friendly way.
User Flow
Not just timeless and memorable, but usable in todays digital world. By using my expertise as a digital designer, I make sure that a visual identity can be used throughout all digital touchpoints in an accessible and user-friendly way.
Moodboard - Game Over
UX/UI & Graphic Designer
Moodboard
Moodboard
Moodboard
Moodboard
One of the focus points of the redesign is to provide the reader with a comfortable and distraction-less reading experience. Typography of the body text has been fine-tuned with specific type size, leading, tracking and words per line to prevent straining of the eye while reading.
One of the focus points of the redesign is to provide the reader with a comfortable and distraction-less reading experience. Typography of the body text has been fine-tuned with specific type size, leading, tracking and words per line to prevent straining of the eye while reading.
One of the focus points of the redesign is to provide the reader with a comfortable and distraction-less reading experience. Typography of the body text has been fine-tuned with specific type size, leading, tracking and words per line to prevent straining of the eye while reading.
One of the focus points of the redesign is to provide the reader with a comfortable and distraction-less reading experience. Typography of the body text has been fine-tuned with specific type size, leading, tracking and words per line to prevent straining of the eye while reading.
One of the focus points of the redesign is to provide the reader with a comfortable and distraction-less reading experience. Typography of the body text has been fine-tuned with specific type size, leading, tracking and words per line to prevent straining of the eye while reading.
Sitemap - Game Over
UX/UI & Graphic Designer
Sitemap
Sitemap
Sitemap
Sitemap
One of the focus points of the redesign is to provide the reader with a comfortable and distraction-less reading experience. Typography of the body text has been fine-tuned with specific type size, leading, tracking and words per line to prevent straining of the eye while reading.
One of the focus points of the redesign is to provide the reader with a comfortable and distraction-less reading experience. Typography of the body text has been fine-tuned with specific type size, leading, tracking and words per line to prevent straining of the eye while reading.
One of the focus points of the redesign is to provide the reader with a comfortable and distraction-less reading experience. Typography of the body text has been fine-tuned with specific type size, leading, tracking and words per line to prevent straining of the eye while reading.
One of the focus points of the redesign is to provide the reader with a comfortable and distraction-less reading experience. Typography of the body text has been fine-tuned with specific type size, leading, tracking and words per line to prevent straining of the eye while reading.
One of the focus points of the redesign is to provide the reader with a comfortable and distraction-less reading experience. Typography of the body text has been fine-tuned with specific type size, leading, tracking and words per line to prevent straining of the eye while reading.
Foundations - Game Over
UX/UI & Graphic Designer
Foundations
01
Typography
Not just timeless and memorable, but usable in todays digital world. By using my expertise as a digital designer, I make sure that a visual identity can be used throughout all digital touchpoints in an accessible and user-friendly way.
02
Colors
Extensive experience in creating everything digital. From marketing websites that inspire, to e-commerce that convinces and web apps that are truly beneficial. All while creating a unique and meaningful experience for the user.
Foundations
01
Typography
Not just timeless and memorable, but usable in todays digital world. By using my expertise as a digital designer, I make sure that a visual identity can be used throughout all digital touchpoints in an accessible and user-friendly way.
02
Colors
Extensive experience in creating everything digital. From marketing websites that inspire, to e-commerce that convinces and web apps that are truly beneficial. All while creating a unique and meaningful experience for the user.
Foundations
01
Typography
Not just timeless and memorable, but usable in todays digital world. By using my expertise as a digital designer, I make sure that a visual identity can be used throughout all digital touchpoints in an accessible and user-friendly way.
02
Colors
Extensive experience in creating everything digital. From marketing websites that inspire, to e-commerce that convinces and web apps that are truly beneficial. All while creating a unique and meaningful experience for the user.
Foundations
01
Typography
Not just timeless and memorable, but usable in todays digital world. By using my expertise as a digital designer, I make sure that a visual identity can be used throughout all digital touchpoints in an accessible and user-friendly way.
02
Colors
Extensive experience in creating everything digital. From marketing websites that inspire, to e-commerce that convinces and web apps that are truly beneficial. All while creating a unique and meaningful experience for the user.
Foundations
01
Typography
Not just timeless and memorable, but usable in todays digital world. By using my expertise as a digital designer, I make sure that a visual identity can be used throughout all digital touchpoints in an accessible and user-friendly way.
02
Colors
Extensive experience in creating everything digital. From marketing websites that inspire, to e-commerce that convinces and web apps that are truly beneficial. All while creating a unique and meaningful experience for the user.
Design System - Game Over
UX/UI & Graphic Designer
Design System
Design System
Design System
Design System
Design System
The goal of creating the Design System is to generate visual and user experience consistency in this product, improve design and development efficiency, reduce design errors, and improve product quality.
The goal of creating the Design System is to generate visual and user experience consistency in this product, improve design and development efficiency, reduce design errors, and improve product quality.
The goal of creating the Design System is to generate visual and user experience consistency in this product, improve design and development efficiency, reduce design errors, and improve product quality.
The goal of creating the Design System is to generate visual and user experience consistency in this product, improve design and development efficiency, reduce design errors, and improve product quality.
Next Steps - Game Over
UX/UI & Graphic Designer
Next Steps
01
Collection
Create a functionality that allows you to save your video game collection and have available the market value of each one and be able to consult it at any time.
02
Forum
Integration of a forum to create a community that can share their doubts, raise common problems and above all learn more about retro videogames.
03
Website
Development of a website with all the functionalities of the app integrated
Next Steps
01
Collection
Create a functionality that allows you to save your video game collection and have available the market value of each one and be able to consult it at any time.
02
Forum
Integration of a forum to create a community that can share their doubts, raise common problems and above all learn more about retro videogames.
03
Website
Development of a website with all the functionalities of the app integrated
Next Steps
01
Collection
Create a functionality that allows you to save your video game collection and have available the market value of each one and be able to consult it at any time.
02
Forum
Integration of a forum to create a community that can share their doubts, raise common problems and above all learn more about retro videogames.
03
Website
Development of a website with all the functionalities of the app integrated
Next Steps
01
Collection
Create a functionality that allows you to save your video game collection and have available the market value of each one and be able to consult it at any time.
02
Forum
Integration of a forum to create a community that can share their doubts, raise common problems and above all learn more about retro videogames.
03
Website
Development of a website with all the functionalities of the app integrated
Next Steps
01
Collection
Create a functionality that allows you to save your video game collection and have available the market value of each one and be able to consult it at any time.
02
Forum
Integration of a forum to create a community that can share their doubts, raise common problems and above all learn more about retro videogames.
03
Website
Development of a website with all the functionalities of the app integrated
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UX/UI & Graphic Designer
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UX/UI & Graphic Designer
Jacobo García Peñalver
UX/UI & Graphic Designer
