Graphic Design Projects
UX/UI & Graphic Designer
Vive Aranjuez - Event microsite
Vive Aranjuez: promoting tourism and investment
"Vive Aranjuez" is a project designed with the aim of boosting and improving the image of the city of Aranjuez through a renewed and recognizable graphic identity.
The project seeks to promote the municipality, encourage tourism, and attract investments with an energetic and modern vision. Aranjuez is a town with a unique potential in Spain, both in its architecture, culture, and landscapes.
Vive Aranjuez - Event microsite
Vive Aranjuez: promoting tourism and investment
"Vive Aranjuez" is a project designed with the aim of boosting and improving the image of the city of Aranjuez through a renewed and recognizable graphic identity.
The project seeks to promote the municipality, encourage tourism, and attract investments with an energetic and modern vision. Aranjuez is a town with a unique potential in Spain, both in its architecture, culture, and landscapes.
Vive Aranjuez - Event microsite
Vive Aranjuez: promoting tourism and investment
"Vive Aranjuez" is a project designed with the aim of boosting and improving the image of the city of Aranjuez through a renewed and recognizable graphic identity.
The project seeks to promote the municipality, encourage tourism, and attract investments with an energetic and modern vision. Aranjuez is a town with a unique potential in Spain, both in its architecture, culture, and landscapes.
Vive Aranjuez - Event microsite
Vive Aranjuez: promoting tourism and investment
"Vive Aranjuez" is a project designed with the aim of boosting and improving the image of the city of Aranjuez through a renewed and recognizable graphic identity.
The project seeks to promote the municipality, encourage tourism, and attract investments with an energetic and modern vision. Aranjuez is a town with a unique potential in Spain, both in its architecture, culture, and landscapes.
Vive Aranjuez - Event microsite
Vive Aranjuez: promoting tourism and investment
"Vive Aranjuez" is a project designed with the aim of boosting and improving the image of the city of Aranjuez through a renewed and recognizable graphic identity.
The project seeks to promote the municipality, encourage tourism, and attract investments with an energetic and modern vision. Aranjuez is a town with a unique potential in Spain, both in its architecture, culture, and landscapes.
Design
Components
01
Website
02
Visitors Guide
03
Motion Graphics
04
Signage for events
05
Photographic Archive
06
Monumental Pictograms
Design
Components
01
Website
02
Visitors Guide
03
Motion Graphics
04
Signage for events
05
Photographic Archive
06
Monumental Pictograms
Design
Components
01
Website
02
Visitors Guide
03
Motion Graphics
04
Signage for events
05
Photographic Archive
06
Monumental Pictograms
Design
Components
01
Website
02
Visitors Guide
03
Motion Graphics
04
Signage for events
05
Photographic Archive
06
Monumental Pictograms
Design
Compo-nents
01
Website
02
Visitors Guide
03
Motion Graphics
04
Signage for events
05
Photographic Archive
06
Monumental Pictograms
Graphic Construction - Vive Aranjuez
UX/UI & Graphic Designer
Website - Vive Aranjuez
UX/UI & Graphic Designer
Website
The website is the city's main showcase and digital information centre, designed to bring together and classify the tourist attractions that Aranjuez has to offer. It also provides resources adapted to the needs of different types of tourists, offering them a personalised and satisfactory experience.
Website
The website is the city's main showcase and digital information centre, designed to bring together and classify the tourist attractions that Aranjuez has to offer. It also provides resources adapted to the needs of different types of tourists, offering them a personalised and satisfactory experience.
Website
The website is the city's main showcase and digital information centre, designed to bring together and classify the tourist attractions that Aranjuez has to offer. It also provides resources adapted to the needs of different types of tourists, offering them a personalised and satisfactory experience.
Website
The website is the city's main showcase and digital information centre, designed to bring together and classify the tourist attractions that Aranjuez has to offer. It also provides resources adapted to the needs of different types of tourists, offering them a personalised and satisfactory experience.
Website
The website is the city's main showcase and digital information centre, designed to bring together and classify the tourist attractions that Aranjuez has to offer. It also provides resources adapted to the needs of different types of tourists, offering them a personalised and satisfactory experience
Visitors guide - Vive Aranjuez
UX/UI & Graphic Designer
Visitors guide
Providing a complete and detailed tourist guide is a must for visitors who want to get to know a city's monuments, social, cultural and natural attractions in depth.
Visitors guide
Providing a complete and detailed tourist guide is a must for visitors who want to get to know a city's monuments, social, cultural and natural attractions in depth.
Visitors guide
Providing a complete and detailed tourist guide is a must for visitors who want to get to know a city's monuments, social, cultural and natural attractions in depth.
Visitors guide
Providing a complete and detailed tourist guide is a must for visitors who want to get to know a city's monuments, social, cultural and natural attractions in depth.
Visitors
guide
Providing a complete and detailed tourist guide is a must for visitors who want to get to know a city's monuments, social, cultural and natural attractions in depth.
Motion Graphics - Vive Aranjuez
UX/UI & Graphic Designer
Motion Graphics
One of the main features of this project is the creation of animated graphics, which will play a key role in the promotion of different events on social networks. These dynamic graphics, such as interviews, cultural visits, festivals, parties, sporting events and exhibitions, will be used to enhance the cultural offer of the city and promote its tourist attractiveness.
Motion Graphics
One of the main features of this project is the creation of animated graphics, which will play a key role in the promotion of different events on social networks. These dynamic graphics, such as interviews, cultural visits, festivals, parties, sporting events and exhibitions, will be used to enhance the cultural offer of the city and promote its tourist attractiveness.
Motion Graphics
One of the main features of this project is the creation of animated graphics, which will play a key role in the promotion of different events on social networks. These dynamic graphics, such as interviews, cultural visits, festivals, parties, sporting events and exhibitions, will be used to enhance the cultural offer of the city and promote its tourist attractiveness.
Motion Graphics
One of the main features of this project is the creation of animated graphics, which will play a key role in the promotion of different events on social networks. These dynamic graphics, such as interviews, cultural visits, festivals, parties, sporting events and exhibitions, will be used to enhance the cultural offer of the city and promote its tourist attractiveness.
Motion Graphics
One of the main features of this project is the creation of animated graphics, which will play a key role in the promotion of different events on social networks. These dynamic graphics, such as interviews, cultural visits, festivals, parties, sporting events and exhibitions, will be used to enhance the cultural offer of the city and promote its tourist attractiveness.
Signage for events - Vive Aranjuez
UX/UI & Graphic Designer
Signage
for events
To promote Vive Aranjuez, a series of posters have been created to advertise the events on the city streets. These posters have an adaptable format for urban furniture and can be edited and adapted as needed. Additionally, there is a search for greater brand dissemination beyond the internet.
Signage
for events
To promote Vive Aranjuez, a series of posters have been created to advertise the events on the city streets. These posters have an adaptable format for urban furniture and can be edited and adapted as needed. Additionally, there is a search for greater brand dissemination beyond the internet.
Signage
for events
To promote Vive Aranjuez, a series of posters have been created to advertise the events on the city streets. These posters have an adaptable format for urban furniture and can be edited and adapted as needed. Additionally, there is a search for greater brand dissemination beyond the internet.
Signage for events
To promote Vive Aranjuez, a series of posters have been created to advertise the events on the city streets. These posters have an adaptable format for urban furniture and can be edited and adapted as needed. Additionally, there is a search for greater brand dissemination beyond the internet.
Signage
for
events
To promote Vive Aranjuez, a series of posters have been created to advertise the events on the city streets. These posters have an adaptable format for urban furniture and can be edited and adapted as needed. Additionally, there is a search for greater brand dissemination beyond the internet.
Photographic Archive - Vive Aranjuez
UX/UI & Graphic Designer
Photographic Archive
The creation of a quality photographic archive
is essential to promote the image of Aranjuez. These images can be used in digital, broadcast, editorial, print and merchandising content to highlight the beauty and uniqueness of the city.
Photographic Archive
The creation of a quality photographic archive
is essential to promote the image of Aranjuez. These images can be used in digital, broadcast, editorial, print and merchandising content to highlight the beauty and uniqueness of the city.
Photographic Archive
The creation of a quality photographic archive
is essential to promote the image of Aranjuez. These images can be used in digital, broadcast, editorial, print and merchandising content to highlight the beauty and uniqueness of the city.
Photographic Archive
The creation of a quality photographic archive
is essential to promote the image of Aranjuez. These images can be used in digital, broadcast, editorial, print and merchandising content to highlight the beauty and uniqueness of the city.
Photo-graphic Archive
The creation of a quality photographic archive
is essential to promote the image of Aranjuez. These images can be used in digital, broadcast, editorial, print and merchandising content to highlight the beauty and uniqueness of the city.
Monumental Pictograms - Vive Aranjuez
UX/UI & Graphic Designer
Monumental pictograms
To promote Vive Aranjuez, a series of posters have been created to advertise the events on the city streets. These posters have an adaptable format for urban furniture and can be edited and adapted as needed. Additionally, there is a search for greater brand dissemination beyond the internet.
Monumental pictograms
To promote Vive Aranjuez, a series of posters have been created to advertise the events on the city streets. These posters have an adaptable format for urban furniture and can be edited and adapted as needed. Additionally, there is a search for greater brand dissemination beyond the internet.
Monumental pictograms
To promote Vive Aranjuez, a series of posters have been created to advertise the events on the city streets. These posters have an adaptable format for urban furniture and can be edited and adapted as needed. Additionally, there is a search for greater brand dissemination beyond the internet.
Monumental pictograms
To promote Vive Aranjuez, a series of posters have been created to advertise the events on the city streets. These posters have an adaptable format for urban furniture and can be edited and adapted as needed. Additionally, there is a search for greater brand dissemination beyond the internet.
Monu-mental pictograms
To promote Vive Aranjuez, a series of posters have been created to advertise the events on the city streets. These posters have an adaptable format for urban furniture and can be edited and adapted as needed. Additionally, there is a search for greater brand dissemination beyond the internet.
Merchandising - Vive Aranjuez
UX/UI & Graphic Designer
Merchandising
Based on the graphic elements previously created and following the established design guidelines, a collection of consumable products has been developed with the intention of generating additional income for the tourist office of the city of Aranjuez.
Merchan-dising
Based on the graphic elements previously created and following the established design guidelines, a collection of consumable products has been developed with the intention of generating additional income for the tourist office of the city of Aranjuez.
Merchandising
Based on the graphic elements previously created and following the established design guidelines, a collection of consumable products has been developed with the intention of generating additional income for the tourist office of the city of Aranjuez.
Merchandising
Based on the graphic elements previously created and following the established design guidelines, a collection of consumable products has been developed with the intention of generating additional income for the tourist office of the city of Aranjuez.
Merchan-dising
Based on the graphic elements previously created and following the established design guidelines, a collection of consumable products has been developed with the intention of generating additional income for the tourist office of the city of Aranjuez.
Grid Design - Vive Aranjuez
UX/UI & Graphic Designer
Grid Design
Grid Design
Grid Design
Grid Design
Aranjuez can be considered a grid in itself, since throughout its history it has been a pioneer in urban and landscape planning. In this project, we are inspired by the orthogonal plan of Baroque origin, which is characterized by the creation of a grid defined by straight and long streets that intersect perpendicularly at right angles, forming rectangular or square blocks.
Aranjuez can be considered a grid in itself, since throughout its history it has been a pioneer in urban and landscape planning. In this project, we are inspired by the orthogonal plan of Baroque origin, which is characterized by the creation of a grid defined by straight and long streets that intersect perpendicularly at right angles, forming rectangular or square blocks.
Aranjuez can be considered a grid in itself, since throughout its history it has been a pioneer in urban and landscape planning. In this project, we are inspired by the orthogonal plan of Baroque origin, which is characterized by the creation of a grid defined by straight and long streets that intersect perpendicularly at right angles, forming rectangular or square blocks.
Aranjuez can be considered a grid in itself, since throughout its history it has been a pioneer in urban and landscape planning. In this project, we are inspired by the orthogonal plan of Baroque origin, which is characterized by the creation of a grid defined by straight and long streets that intersect perpendicularly at right angles, forming rectangular or square blocks.
Modular Imagotype - Vive Aranjuez
UX/UI & Graphic Designer
Modular
Imagotype
The tourist brand of Aranjuez is presented as a modular imagotype composed of two symmetrical and orthogonal squares. The first block includes the identifying letters arranged in a clear and legible manner, while the second block features a royal crown in reference to the city's royal past. The combination of both ideas reflects the connection between the urban layout and the historical legacy of Aranjuez, and its arrangement can vary according to needs.
Modular
Imagotype
The tourist brand of Aranjuez is presented as a modular imagotype composed of two symmetrical and orthogonal squares. The first block includes the identifying letters arranged in a clear and legible manner, while the second block features a royal crown in reference to the city's royal past. The combination of both ideas reflects the connection between the urban layout and the historical legacy of Aranjuez, and its arrangement can vary according to needs.
Modular
Imagotype
The tourist brand of Aranjuez is presented as a modular imagotype composed of two symmetrical and orthogonal squares. The first block includes the identifying letters arranged in a clear and legible manner, while the second block features a royal crown in reference to the city's royal past. The combination of both ideas reflects the connection between the urban layout and the historical legacy of Aranjuez, and its arrangement can vary according to needs.
Modular
Imagotype
The tourist brand of Aranjuez is presented as a modular imagotype composed of two symmetrical and orthogonal squares. The first block includes the identifying letters arranged in a clear and legible manner, while the second block features a royal crown in reference to the city's royal past. The combination of both ideas reflects the connection between the urban layout and the historical legacy of Aranjuez, and its arrangement can vary according to needs.
Modular
Imago-type
The tourist brand of Aranjuez is presented as a modular imagotype composed of two symmetrical and orthogonal squares. The first block includes the identifying letters arranged in a clear and legible manner, while the second block features a royal crown in reference to the city's royal past. The combination of both ideas reflects the connection between the urban layout and the historical legacy of Aranjuez, and its arrangement can vary according to needs.
Typography - Vive Aranjuez
UX/UI & Graphic Designer
Typography
01
Graphik
Graphik is a modern and geometric typeface, designed by the renowned Swiss typographer Christian Schwartz. Its clean and readable style makes it ideal for use in headlines and extended bodies of text across various media, such as print and digital publications. This typeface features a wide variety of weights and styles, allowing for adaptation to different design needs.
02
Plantin
The Plantin typeface takes inspiration from the classical traditional style, based on the 16th-century font by Robert Granjon and named after Renaissance book printer Christophe Plantin. Its elegant design and readability make it perfect for highlights and subtitles.
Typography
01
Graphik
Graphik is a modern and geometric typeface, designed by the renowned Swiss typographer Christian Schwartz. Its clean and readable style makes it ideal for use in headlines and extended bodies of text across various media, such as print and digital publications. This typeface features a wide variety of weights and styles, allowing for adaptation to different design needs.
02
Plantin
The Plantin typeface takes inspiration from the classical traditional style, based on the 16th-century font by Robert Granjon and named after Renaissance book printer Christophe Plantin. Its elegant design and readability make it perfect for highlights and subtitles.
Typography
01
Graphik
Graphik is a modern and geometric typeface, designed by the renowned Swiss typographer Christian Schwartz. Its clean and readable style makes it ideal for use in headlines and extended bodies of text across various media, such as print and digital publications. This typeface features a wide variety of weights and styles, allowing for adaptation to different design needs.
02
Plantin
The Plantin typeface takes inspiration from the classical traditional style, based on the 16th-century font by Robert Granjon and named after Renaissance book printer Christophe Plantin. Its elegant design and readability make it perfect for highlights and subtitles.
Typography
01
Graphik
Graphik is a modern and geometric typeface, designed by the renowned Swiss typographer Christian Schwartz. Its clean and readable style makes it ideal for use in headlines and extended bodies of text across various media, such as print and digital publications. This typeface features a wide variety of weights and styles, allowing for adaptation to different design needs.
02
Plantin
The Plantin typeface takes inspiration from the classical traditional style, based on the 16th-century font by Robert Granjon and named after Renaissance book printer Christophe Plantin. Its elegant design and readability make it perfect for highlights and subtitles.
Typography
01
Graphik
Graphik is a modern and geometric typeface, designed by the renowned Swiss typographer Christian Schwartz. Its clean and readable style makes it ideal for use in headlines and extended bodies of text across various media, such as print and digital publications. This typeface features a wide variety of weights and styles, allowing for adaptation to different design needs.
02
Plantin
The Plantin typeface takes inspiration from the classical traditional style, based on the 16th-century font by Robert Granjon and named after Renaissance book printer Christophe Plantin. Its elegant design and readability make it perfect for highlights and subtitles.
Color Choice - Vive Aranjuez
UX/UI & Graphic Designer
Color choice
Color choice
Color choice
Color choice
We opt for a neutral color choice. The main base is the color white, and black is used for the texts. The intention is to give the designs a sober character that highlights the images in the content.
We opt for a neutral color choice. The main base is the color white, and black is used for the texts. The intention is to give the designs a sober character that highlights the images in the content.
We opt for a neutral color choice. The main base is the color white, and black is used for the texts. The intention is to give the designs a sober character that highlights the images in the content.
We opt for a neutral color choice. The main base is the color white, and black is used for the texts. The intention is to give the designs a sober character that highlights the images in the content.
The main colours have been carefully selected for the design, with black and white chosen for their neutrality with other graphic elements. The blue is inspired by the flag of Aranjuez and represents the Bourbon monarchy, which is part of the royal legacy of the city. In addition, importance has been given to the Tagus River, which is a vital source for the region's flora and fauna. The warm colours evoke the land and the vegetable garden, two essential elements of the riverside identity, while the green is inspired by the rich landscape of Aranjuez, with its gardens and streets full of lush and diverse vegetation.
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UX/UI & Graphic Designer
Jacobo García Peñalver
UX/UI & Graphic Designer
