UX/UI Cases

UX/UI & Graphic Designer

Rafael Guastavino - Editorial website

Rafael Guastavino:
Tribute to the
New York architect

The project consists of designing a responsive website, which includes a desktop and mobile version. The main objective of this website is to disseminate the work of Rafael Guastavino.

Rafael Guastavino - Editorial website

Rafael Guastavino:
Tribute to the
New York architect

The project consists of designing a responsive website, which includes a desktop and mobile version. The main objective of this website is to disseminate the work of Rafael Guastavino.

Rafael Guastavino - Editorial website

Rafael Guastavino:
Tribute to the
New York architect

The project consists of designing a responsive website, which includes a desktop and mobile version. The main objective of this website is to disseminate the work of Rafael Guastavino.

Rafael Guastavino - Editorial website

Rafael Guastavino:
Tribute
to the
New York architect

The project consists of designing a responsive website, which includes a desktop and mobile version. The main objective of this website is to disseminate the work of Rafael Guastavino.

Rafael Guastavino - Editorial website

Rafael Guastavino:
Tribute to the
New York architect

The project consists of designing a responsive website, which includes a desktop and mobile version. The main objective of this website is to disseminate the work of Rafael Guastavino.

Design Thinking Process - Rafael Guastavino

UX/UI & Graphic Designer

Design Thinking

Process

01

Empathize

Desktop Research | Moodboard

02

Define

User Persona | Style Tile

03

Prototype

Low Fi | Mid Fi | Hi Fi | Design System Interactions

Design Thinking

Process

01

Empathize

Desktop Research | Moodboard

02

Define

User Persona | Style Tile

03

Prototype

Low Fi | Mid Fi | Hi Fi | Design System Interactions

Design Thinking

Process

01

Empathize

Desktop Research | Interviews | Survey Canvas | Surveys | Competitive Analisys | Visual Competitive | Moodboard

02

Define

User Persona | Style Tile

03

Prototype

Low Fi | Mid Fi | Hi Fi | Design System Interactions

Design Thinking

Process

01

Empathize

Desktop Research | Moodboard

02

Define

User Persona | Style Tile

03

Prototype

Low Fi | Mid Fi | Hi Fi | Design System Interactions

Design Thinking

Process

01

Empathize

Desktop Research | Moodboard

02

Define

User Persona | Style Tile

03

Prototype

Low Fi | Mid Fi | Hi Fi | Design System Interactions

Prototype - Rafael Guastavino

UX/UI & Graphic Designer

Prototype

The entire website design has been created in Figma and animated in After Effects due to the complexity of the animations included in the project.

Prototype

Not just timeless and memorable, but usable in todays digital world.

By using my expertise as a digital designer, I make sure that a visual identity can be used throughout all digital touchpoints in an accessible and user-friendly way.

Prototype

The entire website design has been created in Figma and animated in After Effects due to the complexity of the animations included in the project.

Prototype

The entire website design has been created in Figma and animated in After Effects due to the complexity of the animations included in the project.

Prototype

The entire website design has been created in Figma and animated in After Effects due to the complexity of the animations included in the project.

Prototype - Rafael Guastavino

UX/UI & Graphic Designer

User Persona - Rafael Guastavino

UX/UI & Graphic Designer

User Persona

User Persona

User Persona

User Persona

In the first place, to start the project, a series of interviews have been carried out to define the User Persona that will help us start the project.

In the first place, to start the project, a series of interviews have been carried out to define the User Persona that will help us start the project.

In the first place, to start the project, a series of interviews have been carried out to define the User Persona that will help us start the project.

In the first place, to start the project, a series of interviews have been carried out to define the User Persona that will help us start the project.

Our User Persona, Francisco, is interested in art and architecture, mainly avant-garde movements. He likes to discover new artistic and architectural trends. He finds it difficult to find the Spanish imprint in the architecture of the United States of America.


Our User Persona, Francisco, is interested in art and architecture, mainly avant-garde movements. He likes to discover new artistic and architectural trends. He finds it difficult to find the Spanish imprint in the architecture of the United States of America.

Moodboard - Rafael Guastavino

UX/UI & Graphic Designer

Moodboard

Moodboard

Moodboard

Moodboard

The main references taken as inspiration have been 19th century newspapers and posters. In addition, on the other hand, there are constructions with vaulted ceilings, buildings by Rafael Guastavino and Mediterranean cities such as Barcelona and Valencia, two cities strongly linked to the character.

The main references taken as inspiration have been 19th century newspapers and posters. In addition, on the other hand, there are constructions with vaulted ceilings, buildings by Rafael Guastavino and Mediterranean cities such as Barcelona and Valencia, two cities strongly linked to the character.

The main references taken as inspiration have been 19th century newspapers and posters. In addition, on the other hand, there are constructions with vaulted ceilings, buildings by Rafael Guastavino and Mediterranean cities such as Barcelona and Valencia, two cities strongly linked to the character.

The main references taken as inspiration have been 19th century newspapers and posters. In addition, on the other hand, there are constructions with vaulted ceilings, buildings by Rafael Guastavino and Mediterranean cities such as Barcelona and Valencia, two cities strongly linked to the character.

Foundations - Rafael Guastavino

UX/UI & Graphic Designer

Foundations

01

Typography

Two clearly differentiated typographic styles are extracted from the moodboard. Firstly, the Alfa Slab One typeface has been selected, in Egyptian or slab style, to be used in headlines. Secondly, the Albert Sans sans serif typeface family has been chosen, which is used for paragraphs, making it easier to read on screen.

02

Colors

The three colours selected for the design have been taken from the moodboard. Terracotta, black and grey.

03

Layout

The layout, both desktop and mobile, has been built on a base of 8 px growing proportionally in multiplies of 8.

Foundations

01

Typography

Two clearly differentiated typographic styles are extracted from the moodboard. Firstly, the Alfa Slab One typeface has been selected, in Egyptian or slab style, to be used in headlines. Secondly, the Albert Sans sans serif typeface family has been chosen, which is used for paragraphs, making it easier to read on screen.

02

Colors

The three colours selected for the design have been taken from the moodboard. Terracotta, black and grey.

03

Layout

The layout, both desktop and mobile, has been built on a base of 8 px growing proportionally in multiplies of 8.

Foundations

01

Typography

Two clearly differentiated typographic styles are extracted from the moodboard. Firstly, the Alfa Slab One typeface has been selected, in Egyptian or slab style, to be used in headlines. Secondly, the Albert Sans sans serif typeface family has been chosen, which is used for paragraphs, making it easier to read on screen.

02

Colors

The three colours selected for the design have been taken from the moodboard. Terracotta, black and grey.

03

Layout

The layout, both desktop and mobile, has been built on a base of 8 px growing proportionally in multiplies of 8.

Foundations

01

Typography

Two clearly differentiated typographic styles are extracted from the moodboard. Firstly, the Alfa Slab One typeface has been selected, in Egyptian or slab style, to be used in headlines. Secondly, the Albert Sans sans serif typeface family has been chosen, which is used for paragraphs, making it easier to read on screen.

02

Colors

The three colours selected for the design have been taken from the moodboard. Terracotta, black and grey.

03

Layout

The layout, both desktop and mobile, has been built on a base of 8 px growing proportionally in multiplies of 8.

Foundations

01

Typography

Two clearly differentiated typographic styles are extracted from the moodboard. Firstly, the Alfa Slab One typeface has been selected, in Egyptian or slab style, to be used in headlines. Secondly, the Albert Sans sans serif typeface family has been chosen, which is used for paragraphs, making it easier to read on screen.

02

Colors

The three colours selected for the design have been taken from the moodboard. Terracotta, black and grey.

03

Layout

The layout, both desktop and mobile, has been built on a base of 8 px growing proportionally in multiplies of 8.

Desktop Layout - Rafael Guastavino

UX/UI & Graphic Designer

Desktop Layout

The project is built in an attempt to imitate the constructive method of the Catalan vault. The elements that make up the design fit together, giving rise to a well-established layout that is capable of evoking the architecture itself.

Desktop Layout

Not just timeless and memorable, but usable in todays digital world.

By using my expertise as a digital designer, I make sure that a visual identity can be used throughout all digital touchpoints in an accessible and user-friendly way.

Desktop Layout

The project is built in an attempt to imitate the constructive method of the Catalan vault. The elements that make up the design fit together, giving rise to a well-established layout that is capable of evoking the architecture itself.

Desktop Layout

The project is built in an attempt to imitate the constructive method of the Catalan vault. The elements that make up the design fit together, giving rise to a well-established layout that is capable of evoking the architecture itself.

Desktop Layout

The project is built in an attempt to imitate the constructive method of the Catalan vault. The elements that make up the design fit together, giving rise to a well-established layout that is capable of evoking the architecture itself.

Mobile Layout - Rafael Guastavino

UX/UI & Graphic Designer

Mobile Layout

As a further development of the project, a mobile version has been created. In this version, all the elements have been adjusted and relocated to adapt them to this format.

Mobile Layout

Not just timeless and memorable, but usable in todays digital world.

By using my expertise as a digital designer, I make sure that a visual identity can be used throughout all digital touchpoints in an accessible and user-friendly way.

Mobile Layout

As a further development of the project, a mobile version has been created. In this version, all the elements have been adjusted and relocated to adapt them to this format.

Mobile Layout

As a further development of the project, a mobile version has been created. In this version, all the elements have been adjusted and relocated to adapt them to this format.

Mobile Layout

As a further development of the project, a mobile version has been created. In this version, all the elements have been adjusted and relocated to adapt them to this format.

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Jacobo García Peñalver

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